3 Great Search Engine Marketing Rules
I’ll make this post very short, sweet and simple! (And plus i’m crunched for time … stuck at work late!)
Here are 3 GREAT Pay Per Click Search Engine Marketing Rules to live by!
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Don’t Let Ego Drive Your Bids.
If I sell computers, and you sell computers, that gambling part of me is saying ‘Bid Higher’. But the truth is, you can’t assume the return on investment scales from #2 to #1.
Include Your Brand.
Most people don’t include their name in their ad title. They should. Your paying for it so why not capitalize? Brand yourself!
Write an Offer People can’t refuse.
The landing page for your offer might be a BIG Sale or a Great Price on an item. Why not put that offer in your ad?
Try these 3 tips in a campaign and test the results! You may get a big suprise!
Posted In: SEM
Great tips. I’ve found that if you can get people to understand the power of the long tail as it applies to PPC, you can get them to move away from ego-bidding.
[...] Engine Marketing reveals 3 great search engine marketing rules to live [...]
Good tips
But no.2 is not really good for me. .. I have my own reason to hide my real name… Still, for me nickname rules!
Good idea,
These ideas can change life of marketers.
I think it is micro level idea.
Great work, Mr. darin
Congratulations!!!!!!!